台北福容華邑酒店外觀示意圖。
繼嘉義福容voco酒店voco Chiayi, an IHG Hotel,全台最大連鎖飯店品牌福容大飯店於本日舉辦的記者會宣布,再度攜手洲際酒店集團IHG Hotels & Resorts,並首度引進旗下的華邑酒店及度假村HUALUXE Hotels & Resorts品牌,共同打造台北福容華邑酒店,且預計於今年底正式開幕。
洲際酒店集團旗下的華邑酒店HUALUXE,是專為華人消費者打造的國際高端酒店品牌,主打融合中華傳統文化與現代款待理念,且特別擅長將中華文化底蘊巧妙融入建築設計空間氛圍與服務體驗之中,為熱愛中華文化的旅客提供兼具餐飲住宿與社交功能的沉浸式體驗,而目前共有多達27個據點,且多集中於中國,像是北京上海西安深圳廈門南京蘇州青島等地。
台北福容華邑酒店坐落於圓山捷運站周邊,鄰近台北孔廟保安宮大龍峒與大稻埕等重要人文聚落,具備深厚歷史文化底蘊。酒店未來開幕後,也將結合華邑品牌強調的中華待客文化,透過空間設計與餐飲體驗,展現屬於台灣的人情味與生活美學。
台北福容華邑酒店客房示意圖。
其中,食與聚為華邑品牌的重要核心精神,未來館內將導入品牌特色場域,包括以台灣茶文化為主軸的舉茗邑,以及主打暖心夜食文化的麵家。舉茗邑將透過奉茶禮序茶席文化與品茗空間,呈現台灣待客之道與細膩的人文氛圍而麵家則希望讓夜歸旅人在旅途中,也能透過一碗熱湯熱麵,感受到如同返家般的溫暖與安心。
福容大飯店再次攜手 IHG 洲際酒店集團,看中的不僅是其全球網絡與成熟的會員系統,更是雙方在品牌理念上的高度共鳴,期能藉此為台灣高端旅宿注入更有文化辨識度的頂級內容。
福容大飯店總經理楊正弘(右)洲際集團大中華區首席執行長Daniel Aylmer共同出席台北福容華邑酒店簽約儀式。
福容總經理楊正弘表示:華邑品牌融匯在地文化與新東方美學,與福容重視人情味的服務理念高度契合。我們將在台灣文化底蘊上,結合國際視野,打造兼具深度與美感的旅宿體驗,向世界展現台灣的款待精神。
洲際酒店集團大中華區首席執行長 Daniel Aylmer 則表示:此次台北福容華邑酒店簽約,不僅是 IHG 與福容深化合作的重要里程碑,也是華邑品牌拓展全球版圖的關鍵一步。台北兼具成熟的商務需求國際連結與深厚人文底蘊,是華邑品牌進入台灣市場的理想起點。
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